Archive for the 'Uncategorized' Category

Lipozene: Miracle Fat Burner or Just Another Scam?

Wednesday, December 27th, 2006

Maybe you’ve seen the infomercial for the fat burning supplement Lipozene. If you haven’t, the gimmick is the same as almost every other “miracle” diet supplement on the market: Lose weight quickly and easily (read: no diet, no exercise, no sweat) with this all-natural product. Claims such as the ones made by the makers of Lipozene are always seductive, even though never (or only partially) true!

It’s easy to allow yourself to believe in products like Lipozene. That’s called effective marketing, and we all fall prey to it sometimes. But the goal of marketing is persuasion, not truth. So, before you pick up the phone to place an order for Lipozene, consider the following:

  • Lipozene is an “As Seen On TV” product. Weight loss products sold through television and radio advertisements are often some of the biggest marketing scams and should always raise red flags.
  • The makers of Lipozene, Obesity Research Institute LLC, claim that their product is “clinically proven to reduce body fat.” Who conducted this clinical research? Who paid for it? Were the results published and if so, where?  Basically, the company has failed to substantiate this claim.
  • Obesity Research Clinic has a history of making false and unsubstantiated claims. The company was charged with making misleading weight loss claims about two of its older dietary supplements – Propolene and FiberThin – by the Federal Trade Commission and forced to pay $1.5 million to settle the charges.
  • Lipozene impairs the body’s ability to absorb important vitamins and nutrients.
  • Lipozene contains only one ingredient – glucomannan, a derivative of the konjac root. Essentially, lipozene is a fiber supplement. Fiber can help with weight loss, although results are usually subtle. Also, it’s easy to incorporate fiber into your diet in healthy, less expensive ways.

Remember: There’s no such thing as a magic diet pill, so don’t be seduced by claims to the contrary. Always be cautious of any weight loss gimmick that doesn’t require some committment, consistency, and hard work on your part!

 

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Making the Grade: 5 Things To Look For In Mineral Makeup

Wednesday, September 27th, 2006

Mineral makeup is whats hot in cosmetics right now. Partially because it helps women achieve a subtle au naturel look. But also because women know more about proper skincare than ever before. Many cosmetics contain synthetic filler ingredients like dyes, fragrances, and preservatives that can clog pores and lead to breakouts or other skin problems. Unlike more traditional cosmetic products, mineral makeup consists purely of natural minerals and pigments. In the case of mineral makeup, less is definitely more.

Mineral makeup is ideal for all skin types. When switching to mineral makeup, its important to look for these five things:

  1. Ingredients The first ingredients listed will clue you into whether or not what youre looking at is really mineral makeup. Look for zinc oxide, titanium dioxide, mica, and bismuth. If the first few ingredients arent minerals, then youre not looking at mineral makeup.
  2. Application instructions Mineral makeup requires minimal work, meaning it doesnt need to be touched up consistently throughout the day.
  3. Brush included One way to tell if your mineral makeup makes the grade is that it will come with a brush. Why? Because quality products require quality tools for proper application.
  4. Water resistant Mineral makeup is water resistant and should bead when it comes into contact with water.
  5. Flawless, luminous finish When you apply a mineral makeup, the effect should be one of softness since the minerals react to light. The skin will also have a flawless appearance because of this quality.

If youre still not sure about choosing a mineral makeup, contact a licensed aesthetician who can help you find the makeup thats right for you.

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