Plastic Surgery and Macho-ism, a Breath of Fresh Air
Stagnant Social Stigma
The social stigma of men and plastic surgery is reaching an impasse. The former roadblock of macho-ism is yielding to and melding with the causeways of functionality to form a new societal view on men and plastic surgery.
The unwritten “Stigma Statuette of Men” states that: any activity that serves no practical purpose but to improve one’s aesthetic beauty is taboo.
Change Is Possible
However there is a loophole in the statuette. When a practical purpose can be applied, the stigma is dropped. For example, Dirty Harry, a virtuoso vigilante of macho-ism incarnate, applied gangland justice while…. gasp, wearing make-up!!! This violation of the Stigma Statuette occurred when a set director noticed that makeup would reduce glare cast by the set lights on the actors. With a practical purpose for make-up in Hollywood the macho stigma of make-up and male actors was dropped and Dirty Harry was able to be bad-ass and beautiful.
A New World View
With this loophole (a practical appliance for an aesthetic procedure) in mind, a recent procedure referred to as “functional rhinoplasty” is marketing functionality as the major selling point to men. The logic being that the procedure not only shapes and contours your shnoz, but also clears the airways. What marketers and plastic surgeons alike are hoping is that this new found functionality will simultaneously clear not only their clients airways, but the social stigma of men and plastic surgery.
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