Lipozene: Miracle Fat Burner or Just Another Scam?
Maybe you’ve seen the infomercial for the fat burning supplement Lipozene. If you haven’t, the gimmick is the same as almost every other “miracle” diet supplement on the market: Lose weight quickly and easily (read: no diet, no exercise, no sweat) with this all-natural product. Claims such as the ones made by the makers of Lipozene are always seductive, even though never (or only partially) true!
It’s easy to allow yourself to believe in products like Lipozene. That’s called effective marketing, and we all fall prey to it sometimes. But the goal of marketing is persuasion, not truth. So, before you pick up the phone to place an order for Lipozene, consider the following:
- Lipozene is an “As Seen On TV” product. Weight loss products sold through television and radio advertisements are often some of the biggest marketing scams and should always raise red flags.
- The makers of Lipozene, Obesity Research Institute LLC, claim that their product is “clinically proven to reduce body fat.” Who conducted this clinical research? Who paid for it? Were the results published and if so, where? Basically, the company has failed to substantiate this claim.
- Obesity Research Clinic has a history of making false and unsubstantiated claims. The company was charged with making misleading weight loss claims about two of its older dietary supplements – Propolene and FiberThin – by the Federal Trade Commission and forced to pay $1.5 million to settle the charges.
- Lipozene impairs the body’s ability to absorb important vitamins and nutrients.
- Lipozene contains only one ingredient – glucomannan, a derivative of the konjac root. Essentially, lipozene is a fiber supplement. Fiber can help with weight loss, although results are usually subtle. Also, it’s easy to incorporate fiber into your diet in healthy, less expensive ways.
Remember: There’s no such thing as a magic diet pill, so don’t be seduced by claims to the contrary. Always be cautious of any weight loss gimmick that doesn’t require some committment, consistency, and hard work on your part!
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